Our own SaaS platform for football clubs — designed, built and shipped by our team with AI-assisted development workflows. Live at 11coach.de with paying subscribers.
It started with a question from Michel's 10-year-old son after training: "How was I today? What was good, what was bad? Who was better than me?" Questions coaches and parents had no good tool to answer, document and act on — and no way to develop young players with real evidence.
Meanwhile, clubs were drowning in administration: trainer coordination, scheduling, pitch bookings, player data — scattered across spreadsheets and chat groups, stealing time from the one thing that matters: football.
Book pitches. Coordinate schedules.
Rate players. Support their development.
We designed and built the complete platform in-house — 12 modules, one login, for everyone in the club: coaches manage squads and track match minutes, boards run teams, trainers and pitch bookings from one dashboard, and player families follow schedules, live scores and their kid's development.
A PWA in the browser, native on iOS — built with AI-assisted development workflows for speed with a lean team.
First commit on February 11, 2026. Launch on June 24, 2026 — live at 11coach.de with first paying subscribers on board: coaches, clubs and player families, on plans from free to full club management.
Early days — and growing club by club. More of our own products already in the pipeline.