Product design.Software.Marketing.

KBL K11 · Design & Development
Michel de Vries — Design & Development

We turn ideas into products.

Product design, software and web development.
From idea to implementation.

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Three pillars.
One standard.

Everything we do falls into three disciplines — connected by 25 years of high-end 3D visualization: we don't just sketch ideas, we model, refine and ship them.

01 — Product

Design

We design products and digital experiences. From the first idea to precise 3D development.

KBL K11 Air — Space Grey · designed by Michel de Vries × Étienne Salomé[ASSET] KBL solarium · 360° turntable loop
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02 — Software

Code

We build software and web applications that work in everyday use. Intuitive to use, carefully engineered.

11COACH home screen
11COACH player assessment radar chart
11COACH pitch booking
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03 — Web

Marketing

We make your offering visible with websites, imagery and animation. SEO and GEO improve discoverability in search engines and AI answers.

Michel de Vries website with the chalk pencil animation on a MacBook, lit by warm sunlight with window shadows
Web design & visibility →

"Renderings, animation, but also 3D modeling and design development — Michel de Vries is an extremely strong asset to any team. A very human character, team player, easy to work with. I have been working with him for over 15 years and it was always a success."

Étienne Salomé — expert for hypercars, luxury and timeless design · etienne-salome.com

Selected work

From client work to our own software to award-level visuals. Hover a project to preview.

25 years of visual craft —
now in code.

— 2000s
Two blue Bugatti cars from different eras, photographed from above

Photography

Learning light. Everything after this was just different tools.

— 2000s+
Blue Volkswagen ID.4 with a girl in a sunlit street scene — Photo Design by Michel de Vries

Photo Design

Composing, retouching, art direction — pixels with intent.

— 2015
Porsche interior — CGI render by Michel de Vries[ASSET] Porsche interior · CGI render

3D Visualization — Automotive

Hypercars and production cars for brands and designers like Étienne Salomé. Precision, realism, emotion — at industry pace.

— Product Design
KBL K7 — silver, front[ASSET] KBL K7/K9/K11 renders

KBL megSun & Étienne Salomé

From visualizing other people's products to designing our own: a complete solarium series, in production today.

— Software

11COACH

Our own SaaS for football clubs: designed, built and shipped by our team with AI-assisted development. Live at 11coach.de.

— Today

Showreel

Products, software and websites, designed and built by the same hands — and in collaboration with the designers who inspire us.

The studio

I'm Michel de Vries — designer and developer, and I run a small studio of senior experts in Germany.

My path: photographer → photo designer → 3D visualizer for the automotive industry → product and software design & development. It's not a career change; it's a convergence. I learned how products must look to earn trust — now my team and I design and build how they work.

The common thread is CGI: 25 years of automotive-grade visualization taught us how products earn trust before they exist. Today the same team models, designs and ships physical products, software and websites — with AI-assisted workflows where they speed us up, never as a sales claim.

Small on purpose: senior people only, direct access, no handoffs. No account managers, no "that's not my department."

Michel de Vries — Portrait[ASSET] portrait · natural light

Let's build
something cool.

Tell us what you're working on — we'll tell you honestly whether we're the right fit, usually within 48 hours.

hello@micheldevries.de