KBL K11 · Design & Engineering
Michel de Vries — Design & Engineering

I used to visualize products.
Now I design & build them.

Three disciplines, one team: product, software and web design & development — a small team of senior experts, led by Michel de Vries, for mid-sized companies in Germany that want things done end to end.

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Three pillars.
One standard.

Everything we do falls into three disciplines — connected by 25 years of high-end 3D visualization: we don't just sketch ideas, we model, refine and ship them.

01 — Pillar One

Product Design
& Development

Physical and digital products for mid-sized companies in Germany — from first concept and design language through 3D modeling to production-ready output. Products we designed and developed for our clients — like the KBL K7, K9 and K11 solarium series for German manufacturer KBL (megaSun), created in collaboration with renowned designer Étienne Salomé — are in daily use around the world.

KBL K11 Air — Space Grey · designed by Michel de Vries × Étienne Salomé[ASSET] KBL solarium · 360° turntable loop
02 — Pillar Two

Software Design
& Development

Software built the same way we design products: end to end. UX, interface, code — all in-house, with AI-assisted development workflows. The proof: 11COACH, our own SaaS platform for football clubs — live, with real users and paying subscribers. More in the pipeline.

11COACH home screen
11COACH player assessment radar chart
11COACH pitch booking
03 — Pillar Three

Web Design
& Development

Websites that feel like products — designed and built end to end: structure, design, motion, code, deployment. No templates, no page builders, no handoffs. For mid-sized companies whose website should finally match the quality of what they sell. The proof: you're looking at it.

Michel de Vries website with the chalk pencil animation on a MacBook, lit by warm sunlight with window shadows

The common thread: high-end 3D visualization — 25 years of automotive-grade CGI, now the modeling and rendering backbone inside all three disciplines.

Selected work

From client work for mid-sized companies to our own software to award-level visuals. Hover a project to preview.

KBL megaSun K7 · K9 · K11 Client work · Industrial Design × Étienne Salomé → Pull-Up Bar Own product · Industrial Design — study, prototype built → 11COACH Own SaaS · UX & Full-Stack → Automotive CGI 3D Visualization Archive →

25 years of visual craft —
now in code.

— 2000s
Two blue Bugatti cars from different eras, photographed from above

Photography

Learning light. Everything after this was just different tools.

— 2000s+
Blue Volkswagen ID.4 with a girl in a sunlit street scene — Photo Design by Michel de Vries

Photo Design

Composing, retouching, art direction — pixels with intent.

— 2015
Porsche interior — CGI render by Michel de Vries[ASSET] Porsche interior · CGI render

3D Visualization — Automotive

Hypercars and production cars for brands and designers like Étienne Salomé. Precision, realism, emotion — at industry pace.

— Product Design
KBL K7 — silver, front[ASSET] KBL K7/K9/K11 renders

KBL megSun & Étienne Salomé

From visualizing other people's products to designing our own: a complete solarium series, in production today.

— Software

11COACH

Our own SaaS for football clubs: designed, built and shipped by our team with AI-assisted development. Live at 11coach.de.

— Today
[ASSET] current reel

Today

Products, software and websites, designed and built by the same hands — and in collaboration with the designers who inspire us.

"Renderings, animation, but also 3D modeling and design development — Michel de Vries is an extremely strong asset to any team. A very human character, team player, easy to work with. I have been working with him for over 15 years and it was always a success."

Étienne Salomé — expert for hypercars, luxury and timeless design · etienne-salome.com

The studio

I'm Michel de Vries — designer and developer, and I run a small studio of senior experts in Germany.

My path: photographer → photo designer → 3D visualizer for the automotive industry → product and software design & development. It's not a career change; it's a convergence. I learned how products must look to earn trust — now my team and I design and build how they work.

The common thread is CGI: 25 years of automotive-grade visualization taught us how products earn trust before they exist. Today the same team models, designs and ships physical products, software and websites — with AI-assisted workflows where they speed us up, never as a sales claim.

Small on purpose: senior people only, direct access, no handoffs. No account managers, no "that's not my department."

Michel de Vries — Portrait[ASSET] portrait · natural light

Let's build
something cool.

Tell us what you're working on — we'll tell you honestly whether we're the right fit, usually within 48 hours.

hello@micheldevries.de